Best Practices for Provider Engagement: Lessons From Supporting 75,000+ Healthcare Providers

The fastest-growing healthcare practices aren’t just lucky. They’re enabled. Brands that know what tools to use to support their providers see stronger engagement, content activation, and patient growth. After supporting more than 75,000 healthcare providers across aesthetics, ophthalmology, and dental, I've spotted the patterns that set top-performing practices apart. These four “Whys” show how brands can put those patterns into action to help their providers thrive and grow faster.

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1. Why Speed Matters: How to Get Practices to Activate New Content Quickly

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Your branded content is most powerful when it’s timely. High-performing brands make it effortless for providers to put assets to work the moment they’re available.

The harder it is to get content into providers’ hands, the greater the risk of losing impact and engagement.

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How Leading Brands Enable Speed with Exfluential:

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• Social sharing in just two clicks
• Ability to schedule posts ahead of time
• Access to content organized into customizable hubs
• Tools and support to streamline content rollout

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2. Why Co-branding Drives Engagement: How to Make Content Personalization Simple

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Patients are more likely to trust and engage with materials that feel like they come directly from their provider. Brands that include personalization into their assets see higher provider adoption as well as patient engagement. 

Whether it’s adding their own practice logo to branded print materials or their practice info to a social media caption, this makes the experience feel both personal and relevant.

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How Leading Brands Enable Personalization with Exfluential:

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• Personalized social media creative and captions
• Co-branded print materials
• Personalization controls that meet your compliance needs
• Track usage and engagement of personalizable assets

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3. Why Co-op Advertising Multiplies Provider Growth: How to Drive Growth Through Campaigns

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Scalable co-op advertising programs reach target patients, drive appointment bookings, and offer visibility into what drives patient decisions, ultimately multiplying growth for both providers and brands. These programs can take many forms, from tiered offerings to VIP-level campaigns, to meet the needs of different providers. 

When designed for maximum reach and effectiveness, co-op campaigns do more than generate leads, they signal a brand’s commitment to provider growth, clearly demonstrating how brands invest in practice success.

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How Leading Brands Make Co-op Scalable with Exfluential:

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• Seamless, automated onboarding for scalable rollout
• End-to-end reporting dashboards tracking spend to treatment ROI
• White-glove full-service program management by Exfluential

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4. Why Measurement Matters: How Brands Multiply ROI With Insights

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Tracking performance isn’t just for paid ads, it’s essential for every type of provider engagement. From social media interactions to print material usage, measurement helps identify what works and what should be optimized to refine future strategies and increase ROI.

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How Leading Brands Track Data Differently with Exfluential:

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• Detailed engagement insights for each piece of content
• Print asset usage by practice
• Robust practice ROI and conversion funnel data

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Key Takeaway

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The difference between average brand-led engagement and best-in-class provider enablement comes down to:

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• Speed – Removing delays and friction from provider content activation
• Personalization – Making it easier to personalize branded content
• Partnership – Offering growth programs like co-op campaigns
• Measurement – Using data to guide future content and campaign strategies

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At Exfluential, we’ve created our platform to enable these behaviors in the simplest, most intuitive ways possible. Want to learn how we can accomplish this for your provider network? Let’s talk.

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‍Author Pej Torkamani, Director of Customer Success