Empowered by Exfluential

We’re proud to share that Exfluential CEO Cameron Jonsson has been nominated for the 2025 Innovator of the Year Awards by the Orange County Business Journal (OCBJ).The Innovator of the Year Awards honor visionary leaders who are changing the status quo and making a lasting impact on Orange County’s business community. Out of 75 distinguished nominees, only five innovators will be recognized at the 2025 awards ceremony for their extraordinary contributions to innovation, leadership, and community advancement.

We’re proud to share that Exfluential has been named a finalist for the 2025 Octane High Tech Awards, celebrating the most innovative and high-impact technology companies in Orange County.

Modern Medical Affairs teams are managing complex responsibilities, including everything from scientific content delivery and regulatory alignment to inquiry handling and KOL engagement. But without the structure and scalability of a purpose-built Medical Affairs platform, their impact can be limited by fragmented tools, manual workflows, and disjointed processes. As a COO, I’ve seen how operational friction can hold back even the most innovative teams. Supporting the Medical Affairs function is no longer enough; you need to enable it.

When you’re building a healthcare company from the ground up, especially one bringing something innovative to market, there’s no shortage of critical decisions to make. Adding a Medical affairs platform often isn’t at the top of that list. It’s typically undervalued early on when resources are tight and bandwidth is spread thin. But from what we’ve seen, investing in a medical affairs platform earlier can empower a stronger relationship with clinicians and providers.

Getting providers to take action with your content shouldn’t feel like an uphill battle, but if something feels like extra work, it gets deprioritized or ignored altogether. Healthcare providers are busy, meaning the utilization of content assets isn’t the highest priority on their to-do list. 

Designed for healthcare, Exfluential unlocks assets and makes them easy to share. It helps you empower your providers with tools designed to increase engagement and maximize resource utilization without requiring heavy lifting on your part.

How much are inefficiencies in your marketing strategy really costing your team - in time, resources, and missed opportunities? Inefficiencies in marketing asset management, content distribution, and provider support are a common issue, hindering business growth and consuming your very valuable time.

If managing printed materials for your providers or sales team feels like an overwhelming hassle, we have some exciting news for you! At Exfluential, we’re always looking for ways to make your workflow more efficient and seamless. That’s why we’re thrilled to introduce our latest feature: On-Demand Print – now live and ready to be added to your plan!

In today’s evolving healthcare landscape, equipping providers with the right tools, insights, and resources is essential for improving business performance. However, the challenge lies in doing so without adding to providers' already demanding workloads.

Hudson brings a fresh perspective and a customer-first approach to product development. His mission is clear: to turn your feedback into meaningful action.

Exfluential’s content sharing and personalization platform will deliver ready-made marketing assets to Dermalogica's extensive professional skin therapists and med spa customer base.