The Hidden Cost of Inefficiency in Healthcare: How Technology Can Close the Gaps

How much are inefficiencies in your marketing strategy really costing your team - in time, resources, and missed opportunities? Inefficiencies in marketing asset management, content distribution, and provider support are a common issue, hindering business growth and consuming your very valuable time.

From out-dated branding, to non-compliant content circulating amongst your sales reps, to hours spent manually sharing assets, these inefficiencies compound over time, cutting into sales performance and profitability.

At Exfluential, we recognize these challenges and that’s why we’ve built a platform designed to eliminate these inefficiencies, enhance accessibility, and empower healthcare product manufacturers and providers to succeed. Our suite of features, from dynamic content hubs, to content personalization, to two-click social sharing, to automated co-op campaigns and on-demand print solutions, ensures that your marketing and sales teams are set up for success.

‍

Get Organized with Custom Content Hubs

One of the most significant inefficiencies in healthcare marketing stems from content accessibility. Scattered PDFs, outdated links, and cumbersome zip files make it difficult for marketing teams, and in turn their providers to find, share, and utilize critical materials.

When sales reps and providers can’t easily access approved assets, they sometimes create or circulate their own, increasing the risk of inconsistent branding and compliance issues.

Exfluential solves this with customizable content hubs that align perfectly with your marketing strategy.

• Centralized Access: Store social posts, brochures, videos, onboarding materials and more in one dynamic location.
• Enhanced Engagement: Users can quickly find, download, watch, and share the content they need without delay.
• Streamlined Updates: Ensure real-time access to the latest materials, eliminating outdated resources and redundant requests.

^‍

Make Content Personal - Without the Manual Work

Tired of spending time tailoring branded content for each individual practice? Whether it’s overlaying a logo onto graphics or updating captions to include location-specific details, those small tasks can add up.

Exfluential can automate this process for you through content personalization at scale.

• You’re in Control: You decide which posts are customizable and what elements can be edited.
• No More Manual Updates: Save design time and the endless email threads between you and your practices.

‍

Amplify Reach with Two-Click Social Sharing

Social media plays a pivotal role in both brand and practice growth. However, ensuring that your provider partners actually post the content you create for them can be challenging.

With Exfluential’s two-click social sharing, HCPs can seamlessly share approved content to their channels in seconds.

• Instant Sharing: Providers can share approved content directly to social channels in just two clicks.
• Pre-Optimized Posts: Brands can upload legal-approved captions, images and videos designed to maximize engagement.
• Trackable Insights: Gain visibility into which practices are sharing which content, and optimize your content strategy based on these performance metrics.

‍

Simplify Paid Social with Automated Co-Op Campaigns

Managing social media advertising campaigns can be time-consuming and resource-intensive for both brands and healthcare practices. Our automated co-op advertising management platform removes the burden by allowing HCPs to promote your brand’s products and services effortlessly.

• Effortless Campaign Execution: Exfluential launches approved co-branded campaigns, managing the entire process from end-to-end.
• Optimized Performance: Ensure that your marketing investments drive maximum ROI with automated campaign and lead tracking and optimization.
• Scalable Growth: Expand your brand’s reach by empowering HCPs to advertise effectively within their own networks, from their accounts.

‍

Empower Sales Teams & Providers with On-Demand Print

Despite the rise of digital advancements, printed materials remain essential in sales and marketing. However, manual print requests create bottlenecks, leading to delays and inconsistencies.

Sales reps can spend too much time fulfilling one-off requests, instead of focusing on their primary role - selling. Without self-serve customization tools, marketing teams are buried under repetitive personalization tasks.

With Exfluential’s On-Demand Print solution, sales teams and providers can seamlessly order branded materials in just two clicks.

• Your Own Print Store: HCPs and your sales team can browse and select from an array of marketing assets curated by you.
• Effortless Ordering: Simplify the print ordering process with a user-friendly shopping cart experience.
• Brand Consistency: Ensure uniform branding across all materials with easily configurable, print-ready assets.
• Actionable Insights: Stay informed on print trends with analytics that reveal which materials are being utilized the most

‍

Closing the Inefficiency Gaps with Smart Technology

Inefficiencies in healthcare marketing are not just an inconvenience, they are costly barriers to engagement, communication, and growth. By leveraging Exfluential’s comprehensive platform, healthcare organizations can streamline operations, enhance brand visibility, and empower providers with the tools they need to succeed - ultimately saving your marketing team and business valuable time and resources, while freeing your sales reps to focus on revenue-driving conversations.

Now is the time to embrace a more efficient, tech-driven approach to healthcare marketing. Let’s close the gaps together.

‍

Author Michelle Wong, Chief Operating Officer